LeisureMedia360’s content marketing programs are customized to your specific needs and the budget you have to work with. Here, we present seven tips about content marketing, as well as how it can work for you.
1. You need a scalable website. Responsive design might help.
Today, anywhere from 20 to nearly half of your website visitation is coming from mobile devices such as smartphones and tablets. Even if you do not have a 100% mobile-friendly site, you can create a mobile microsite to at least provide the most popular/needed information. Many state that over 50% of the people looking on your site just want your phone number and maybe your address. Make it easy to access that information even if your whole site is not mobile friendly.
2. Do an evaluation of your existing content.
Think about your primary and secondary audiences and maybe modify or shorten existing content to freshen it up. Graphics can go a long way to keeping your site timely. Just changing out the images on your home page and landing pages can help engage visitors, especially repeat visitors. Study the most popular pages. Use Google Analytics.
3. Create a content strategy.
What is your website’s goal? What do you want to accomplish with your website? What is the call to action? Having a content strategy will save time and money. Spend time thinking about what you want to accomplish on your site. Ask what you would like visitors to do on that site and then make sure that call for action is frequently seen, clear and appealing. Review related sites and competitive sites. What makes you different and unique?
4. SEO with Penguin and Panda Google Programs.
Panda started the ball rolling on the content discussion, focusing on sites with in-depth, regularly updated content vs. sites with too much advertising and poor navigation. Since Panda, content marketing has increased in popularity with a focus on blogging, on-site content, building off-site content assets through practices like guest blogging, and social media participation.
Penguin focused on quality links vs. manipulative link building techniques such as buying links, building thin sites simply for the purpose of linking back to a main site, trading links, comment spam links, and similar tactics.
5. The Hummingbird Effect.
Hummingbird is paying more attention to each word in a query, ensuring that the whole query—the whole sentence or conversation or meaning—is taken into account, rather than particular words. What this means is that it is more important than ever to write meaningful content for your website and push it out to the world thru social media platforms. Now you need to ask yourself: What are the phrases or questions prospects will use to find our location a great place to visit?
6. Size does not matter.
Ever heard of River Pools & Spa in Warsaw, VA? He built a tremendous business by adding valuable content to his website. Frequently asked questions. Information about pool costs. A blog. Testimonials. It’s now on the first page of Google search for thousands of searches.
River Pools & Spa started small with content but was consistent in adding new, fresh content. One key to succeeding is to continue building content for a full 12 months before determining the success.
7. Get your website humming, then advertise to drive traffic!