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LeisureMedia360 Awarded Virginia Tourism Corporation Publishing Contract!

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April 27, 2017

Denise Koff, Vice President
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ROANOKE, VIRGINIA—LeisureMedia360 of Roanoke, publishers of The Roanoker, Blue Ridge Country and other titles, has been awarded the publishing contract for Virginia Tourism Corporation.

Leisure, which is celebrating its 45th anniversary in 2017, has been Virginia Tourism’s publisher for all but three years since 1999, and continuously since 2002.

“We are immensely pleased to continue our work with Virginia Tourism,” said Leisure Founder and CEO Richard Wells. “It is both a distinct honor and a compliment to our staff to have again earned the title of Virginia’s tourism publisher.”

The contract, for the year 2018 and with four one-year extensions, is for the annualVirginia is For Lovers Travel Guide and the Virginia Golf Guide, as well as for advertising sales for VTC’s award-winning website, These products are supported with advertising dollars and produced at no charge to VTC. The latest study showed in 2015 tourism revenues generated $22.9 billion in domestic visitor spending, supported 223,100 jobs and provided $1.6 billion in state and local taxes for the Commonwealth.

"Virginia Tourism is pleased to continue our longtime and valued partnership with LeisureMedia360 for the 2018 Virginia Travel Guide," said Rita McClenny, president and CEO of Virginia Tourism. "We are excited to work with an outstanding Virginia-based company to showcase the Commonwealth's regions, attractions, and people—and to show travelers why Virginia is for Lovers."

Leisure, which also publishes annual guides for Smith Mountain Lake, Lexington, Prince William County and other Virginia localities, is also the official publisher for Virginia ABC. The three-year-old quarterly Spirited Virginia has seen a tripling in its circulation over that time, adding another pillar to Leisure’s service to agencies, DMOs and other entities around its home state.

“As one of the oldest regional publishers in the Commonwealth, we simply couldn’t be happier with the opportunity to continue to get the ‘Virginia is for Lovers’ message out to more people than ever,” said Wells, whose service to the state over the decades has included several board memberships as well as awards for business and civic involvement. The

Virginia Tourism Corporation (VTC) is the state agency responsible for marketing Virginia as a premier travel destination and film destination, as well as promoting the 48-year old “Virginia is for Lovers” brand, the longest-running state tourism slogan in the country.

Plan your next vacation in Virginia. Visit to discover why Virginia is for Lovers.

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