About Us

Our 42-year record of award-winning custom publications and periodicals delivered on time and with consistent national-class excellence has been achieved in part because of our dedicated focus on editorial and design. Add to this the fact that our staff encompasses a set of experienced professionals who are not only knowledgeable in the custom publishing arena but also in the fast changing world of website content, lead generation, email marketing and social media. Our experience includes engagement in the B2B environment.


J. Richard Wells CEO,

As the publisher and president of LeisureMedia360, Richard possesses a body of knowledge and expertise in both publishing and tourism that spans three decades. He is integrally involved in all custom-publishing relationships as well as the company’s long-standing periodicals, The Roanoker, the city magazine of the Roanoke Valley, in continuous publication since 1974; and Blue Ridge Country, a regional magazine covering the Southern Appalachians with more than 425,000 readers that celebrates its 25th anniversary in 2013.

Richard has received numerous service and excellence awards during his ownership of Leisure; notable recognitions include the Roanoke Regional Chamber of Commerce Small Business Person of the Year and the Roanoke Valley Convention and Visitors Bureau’s Golden Star Award as the Roanoke Valley’s number one tourism advocate and the CVB’s Tourism Excellence Award for his “long-time leadership, service and commitment to the tourism industry.”

Richard is immediate past president of the national environmental organization Friends of the Blue Ridge Parkway and, during his 2000-2011 tenure, membership has grown from a meager 968 members to more than 10,000 members. He is a past president of the Roanoke Valley Convention and Visitors Bureau.

Steve Beyer

A University of Vermont graduate, Steve is a 29 year veteran with experience as VP of Business Development with Smart Business Content Marketing, VP of Sales at Cygnus Business Media, Director of BNP Custom Media, and VP Custom Media with Putman Media. Hired in 2013, he brings expertise in a variety of digital platforms and is a leading expert in content marketing.

“Leisure Media 360 is the best move I have made in my career,” Steve says. “On a professional level the staff is the most talented I have ever worked with. The quality of the finished magazines, websites, e-newsletters and custom content marketing projects is superior to anything I have produced in the past.”

Kurt Rheinheimer
Editor in Chief

Beginning in 1984, Kurt has been day-to-day managing editor for each and currently is supervising editor-in-chief for all Leisure publications. Magazines and custom publications under his editorship have won regional, national and international editorial awards from associations including the International Regional Magazine Association, Small Magazine Publishers Group and others. Virginia Travel Guide 2008, under his role as Leisure editor-in-chief/project liaison, won the TIA Mercury Award as the best travel guide among all 50 U.S. guides.

As a writer, his work has won national awards and has been compared positively to Hemingway’s by The Wall Street Journal. Seven of his fiction and non-fiction pieces have been selected for inclusion in book anthologies. Kurt has also served as an adjunct faculty member at two local colleges and read his work at several other colleges and universities throughout the Southeast.

Denise Koff image-densie
Vice President of Marketing

Denise has 27 years of marketing and advertising experience both in non-profit marketing and publishing, working with clients such as CARE, US News & World Report, NAACP and many others. She and her sales team have generated growth in 100 percent of Leisure products in the past four years and increased circulation by 35 percent for Blue Ridge Country through her expertise in direct mail and related programs.

She has been instrumental in the concept and creation of several new custom publishing products for Leisure including Virginia Wine Guide, Southeast Tourism Society Heritage Travel magazine insert and Virginia Spring Planner newspaper insert.

Denise speaks frequently on topics such as direct response and ad design. In addition to head of the Leisure sales team, she and her marketing team are responsible for all marketing materials including print, web and e-mail.


Current Memberships 

LeisureMedia360 is proud to be a member/allied member of the following organizations:

  • Visit Southern West Virginia
  • Tennessee Hospitality & Tourism Association
  • Virginia Restaurant, Lodging & Travel Association (Steve Beyer, Board of Directors)
  • Shenandoah Valley Travel Association (Jo Diedrich, VP Executive Board of Directors/ Steve Beyer, Board of Directors)
  • FRIENDS of the Blue Ridge Parkway (Steve Beyer, VP Executive Board of Directors)
  • Blue Ridge Parkway Association (Steve Beyer, Board of Directors)
  • Roanoke Regional Chamber of Commerce
  • Virginia’s Blue Ridge Hospitality Association (Steve Beyer, Board of Directors)
  • Smith Mountain Lake Chamber of Commerce (Steve Beyer, Board of Directors)
  • Alleghany Highlands Chamber of Commerce
  • Virginia Association of Destination Marketing Organizations
  • Visit Virginia’s Blue Ridge
  • Asheville Area Chamber of Commerce
  • Virginia Beach Hotel Association Advertising and Marketing Committee
  • Greater Williamsburg Chamber and Tourism Alliance
  • Greater Richmond Tourism Association
  • Northeast Georgia Mountains Travel Association
  • Mill Mountain Zoo (Julie Mayer, Board of Directors)


Notable News

LeisureMedia360 Awarded Virginia Tourism Corporation Publishing Contract!
FOR IMMEDIATE RELEASEApril 27, 2017 FOR MORE INFORMATIONDenise Koff, Vice President540-989-6188dkoff@leisuremedia360.co...
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